Deeper Dive: SnapCount

Our team recently wrapped the successful national launch of SnapCount, an enterprise-level B2B software product. We were engaged at the ground level to name the software, craft an identity and unveil the brand at the lighting industry’s largest tradeshow in Las Vegas. Our team executed customer research and strategic planning, then created the SnapCount name, logo, website, web video, brochure, email campaign, direct mail, identity guide, tradeshow booth and showfloor event. The event drew 300 prospects, exceeding client projections a full tenfold and propelling sales force efforts into overdrive. Within two weeks of the show, the effort generated two key sales and initiated 12 additional hard leads.